Posterscope MENA, an Out-of-Home (OOH) communications agency network has collaborated with OAG, an official airlines guide with global airport and airline data and analysis. Posterscope believes that the collaboration will give the agency and its clients access to a wealth of travel data which will help better plan airport campaigns and more efficiently target passengers in the airport environment.
The partnership will help Posterscope gain insight on how to find and track consumers on the move. Usually, the only data available to advertisers was footfall and purpose of travel. OAG enables understanding of additional criteria such as airline capacity and frequency, departure and arrival airports, cabin class, origin and seasonality.
“We are very excited to add this new data tool to our product portfolio. As the region’s first and only airport specialist, we will now have access to a huge wealth of data that will help us to continue delivering intelligent communications solutions to advertisers wishing to use Out-of-Home media in airports. Our analysis of this data will enable better planning of airport campaigns as well as live, accurate reporting,” commented Abdallah Saab, General Manager Posterscope MENA.
Big data provides an understanding of passenger trends and provide reporting across three key data sets: Origin, Seasonality and Premium Passengers.
Posterscope believes that this strategic, consumer insight led approach to airport planning will allow for more creative, effective and quantifiable out-of-home solutions to advertisers seeking to engage with the ever more mobile and connected consumers travelling around the globe.
