RECMA has named Vizeum as the world’s fastest growing media network in its Overall Activity Billings 2014 report published this week. Across the sixteen global agencies assessed by RECMA, Vizeum increased activity billings year-on-year by +29.1%, over 9% more than the second ranked agency.
The others included – BPN at + 20%, Arena at + 12.3%, MediaCom at + 11.5% and Dentsu media at + 11.1%. In absolute volume, Vizeum increased its OA Billings by + $m 2183 (the 3rd highest growth).
Vizeum was launched in MENA in January 2014 with the ambition of being clients’ innovative partner in the digital age. The agency has witnessed growth by onboarding network and Dentsu clients, as well as several new business wins such as Beaute Prestige International and Honda.
“We have achieved this impressive growth through our single-minded focus on making innovation in media create value for clients. We leverage our globally consistent network and have witnessed great momentum over the last 18 months. This growth helps us to keep the agility required in the fast paced media environment. It’s the only way we can credibly remain at the forefront of the industry and producing best in class work for our clients,” commented Anouk Bondroit, General Manager Vizeum MENA.
Its sister agency Carat has also topped the RECMA league tables and has been named the fastest growing agency in MENA for the third consecutive year. 2014 growth rates for Carat stood at 48%, outperforming the closest competitor by 23%.