DMS will act as the sales representative for Snapchat advertising formats in Kuwait and Egypt. With this development, DMS will offer four formats to advertisers in Kuwait and Egypt. These include Snap Ads, Lenses, Filters and Story Ads.
“This move demonstrates that Egypt and Kuwait are important markets for Snapchat, and that they are investing in local support to help brands get the most out of the platform. We look forward to a long and mutually beneficial partnership,” said Michel Malkoun, Chief Operating Officer, DMS.
Launched in 2011, Snapchat has grown to become one of the fastest growing platforms, with over 191 million daily active users. It has also established itself as an essential medium for digital marketers all over the world.
Snapchat offers measurement and targeting for all advertisers. It also offers multiple pre-defined audiences for advertisers.
Hussein Freijeh, General Manager of Snap Inc. in the Middle East added, “It is a priority to ensure advertisers across the region are up to speed on what Snapchat has to offer. This partnership with DMS will help us better support brands in Kuwait and Egypt and we are excited for what the future holds.”
Each of Snapchat’s ad formats has been built keeping the new age digital user and marketer in mind.
Snap Ads offer sight, sound and motion in a format made for mobile. With video, GIF or still image, this format also has the option to offer an interactive element.
Lenses lets Snapchatters apply real-time effects and sounds to their selfies – so brands can take part in the communication on Snapchat in the most fun way.
Filters are artistic overlays that appear when a user takes a Snap in a specific location and swipe left or right. They allow brands to be where their product is bought, thought about, or consumed – driving awareness, advocacy and action.
Story Ads offer brands the ability to enable viewers to swipe up to view products, sites or videos while viewing long-form content. Positioned alongside premium content they offer the possibility of extending reach as each ad impression comes from viewing directly as opposed to an ad sandwiched between content.