Changes are happening rapidly, society is adapting & modernizing, event attendance is becoming diverse. Not only did the sudden change bring a shock to all generations in the country but also opened a door full of opportunities. I look back to my experience in Saudi… Read More
A new report by ID Comms has found that 41 percent of advertisers admit they are still using media technology ‘ineffectively’ or ‘completely ineffectively’. The technology, which is now used to power most digital media buying, is now an essential part of the media landscape… Read More
A new survey of global marketers highlights the need for brand organisations to work faster and harder to get to grips with the challenges of GDPR, even if they are not based in the EU. The World Federation of Advertisers survey found that 70 percent… Read More
The issue of transparency, measurement and viewability is one of the biggest challenges that marketers face not just in the Middle East & North Africa (MENA) region but globally too. Over the years, many publishers are taking out ways to address these concerns of advertisers.… Read More
With even more top brands, insights, and case studies, the dmexco Motion Hall, the international forum for video and moving-image screenings, will go into its second round in 2017. Thirteen national and international media companies will present strategies, content, and innovations on the impressive LED… Read More
