With even more top brands, insights, and case studies, the dmexco Motion Hall, the international forum for video and moving-image screenings, will go into its second round in 2017. Thirteen national and international media companies will present strategies, content, and innovations on the impressive LED wall and show advertisers, agencies, and all digital professionals where they should spend their video budgets in 2018.
TV Is Becoming Online Is Becoming Mobile
Tremendous changes are taking place in the video ecosystem. The inevitable consequence is that advertisers and agencies must continually rethink their planning of moving images. All interested visitors at the dmexco Motion Hall 2017 will find out how to spend their media budgets on the right video trends and video platforms. Here, leading video and content producers, broadcasters, and platform operators will present the most exciting moving-image trends on the impressive stage of the international forum for video and moving-image screenings. The presenters will include Kevin Allocca (Google), Patrick Bales (StoYo), Marco Bertozzi (Spotify for Brands), Robbie Douek (Walt Disney EMEA), Samantha Glynne (FremantleMedia), Bert Habets (RTL Group), Donata Hopfen (BILD), Kay Hsu (Facebook/Instagram), Nicolas John (Webedia), Alex Kaplan (Discovery Communications), Petra Malenicka (CNN), Kevin McGurn (Vevo), Peter Naylor (Hulu), Becky Owen (Walt Disney EMEA), Marco de Ruiter (National Geographic), Julian Reichelt (BILD), and Alex Wellen (CNN).
13 Top Media Brands On Stage In 2017
The Motion Hall will cover the whole range of video content producers, ranging from publishers to broadcasters and online platforms —and from Bild to Walt Disney, RTL Group, Facebook, Hulu, and YouTube. This year, thirteen leading brands will use compact screenings to present their latest productions, most recent multiscreen developments, and innovative marketing possibilities. After that, they will be available in the newly designed Speakers’ Lounge or at the stands of their screening partners for in- depth discussions and business contacts. The up-to-the-minute showcases will also feature the top video trends, ‘Branded Content’ (hosted by the Branded Content Marketing Association) and ‘Virtual Reality’ (hosted by VAST MEDIA), and will share key insights with the visitors. In addition, numerous panels and keynote speakers will address the growing importance of video in a vast variety of areas, as well as the concrete effects of video on the media business.