Last month, YouTube MENA awarded Maybelline New York Middle East, cosmetic brand owned by L’Oréal, the fourth edition of The Lantern Award. This is the first beauty brand to win the award which aims to recognize advertising campaigns by Middle East & North Africa (MENA)… Read More
As the last leg of Ramadan is underway, there are 10 days to go to submit entries for the Lantern Award by YouTube. The award that recognizes advertising campaigns during Ramadan and Eid Al Fitr returns for the third year. An algorithm will determine the… Read More
There is no dearth of buzzwords in any conversation that delves on how marketers should leverage the digital ecosystem. However, to truly make marketing smarter and more efficient, applying these buzzwords, especially ones such as artificial intelligence (AI) or data, in daily decision making is… Read More
Had Google not flipped the machine learning switch for Google Translate, it would have taken 10 years for it to bring the context in language translation that it has achieved now. It took a machine a single night to become the best player in the… Read More
YouTube has launched the first edition of The Lantern, the first award on the global video platform to recognize the efforts of creative agencies, media agencies and advertisers in the Middle East and North Africa (MENA) during the Holy month of Ramadan. Led by YouTube,… Read More
