Warc’s Health of Creativity: 39% of highly awarded campaigns for creativity, as featured in the Warc Creative 100, compared to just 18% of all creative winners are also awarded for effectiveness Each year Warc tracks the results of the top global and regional award shows… Read More
Warc has released Marketing Through Volatility, a series of reports compiled using the Warc Rankings proprietary methodology. The studies uncover the insights behind some of the world’s most awarded campaigns of 2020 for creativity, media and effectiveness, as well as the strategies of brands that… Read More
Mobile is increasingly seen by marketers in the Europe, Middle East & Africa (EMEA) region to be an effective marketing channel, but as it continues to be a disruptive force across industries, it has yet to reach its potential. These are some of the findings… Read More
