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Baby Boomers

Advtg Can Learn From Media About Representing Millennials & Baby Boomers

Advtg Can Learn From Media About Representing Millennials & Baby Boomers

8 years ago by Asma WangdeTop News

Millennials and baby boomers in the UAE and Saudi Arabia feel they are represented better by the media than by advertising in their country of residence according to a YouGov Omnibus research. The online survey comparing the opinions of over 2,000 respondents born between the… Read More

Millennials Watch Four Times More Online TV Than Boomers

Millennials Watch Four Times More Online TV Than Boomers

9 years ago by Kiran KidwaiDigital

Media consumption behaviors vary between Millennials, Gen X and Baby Boomers, leading up to the battle between online and linear TV among these three key audiences. Data from Global Web Index indicates that Millennials remain at the forefront on online TV consumption, with this trend-setting… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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