#CamelPower Archives - AM Marketing, Media, Advertising News in MENA

$TBWA\Raad, FP7 Win Warc Effective Innovation Award$

TBWA\Raad, FP7 Win Warc Effective Innovation Award

TBWA\Raad has won a Gold and a Bronze, and FP7/DXB has bagged a Silver at the Warc Awards, a global search for next-generation marketing effectiveness, in the Effective Innovation category. The entry ‘One-Drop Bottle’ for Pril won TBWA\Raad its Gold and ‘Camelpower’ for Nissan won… Read More

Nissan Looks To Put Homegrown Metric Camelpower On Global Map

8 years ago by Zeba MahmudAdvertising

Horsepower may well be the accepted global unit of measurement of power. However, as many vehicles with high horsepower fail to perform in the sand, how can their performance be measured in an environment unique to a desert? Nissan attempted to answer this question with… Read More