TBWA\Raad has won a Gold and a Bronze, and FP7/DXB has bagged a Silver at the Warc Awards, a global search for next-generation marketing effectiveness, in the Effective Innovation category.
The entry ‘One-Drop Bottle’ for Pril won TBWA\Raad its Gold and ‘Camelpower’ for Nissan won a Bronze.
‘Lost Frequency’ for HearLife Clinic got FP7/DXB the Silver.
Campaigns for Ad Council, David Sheldrick Wildlife Trust, IDFC Bank and Pril are the top winners of the Effective Innovation category of the Warc Awards.
The Grand Prix has been awarded to agency 22squared for its ‘7-Seconds Resumes’ campaign for Grads of Life, an initiative run by the Ad Council in the US, which worked with unemployed young people to create short videos that showcased their skills, changed perceptions, and helped them into work.
A total of 13 campaigns from around the world – one Grand Prix, three Golds, four Silvers and five Bronzes – have been selected as winners in the Effective Innovation category which recognizes innovative thinking that has transformed a business or disrupted category conventions to deliver tangible results.
Commenting on the winners, Jury Chair, Christopher Yu of U.S. Bank says, “From a field crowded with exciting initiatives, the 2018 WARC Innovation Award judges chose the very best and most ground-breaking ideas from the perspective of originality, planning, and execution. Each of this year’s winners dispenses with convention and demonstrates the boldness of thinking that leads to sustainable, substantial results.”