In an unprecedented global research initiative, McCann Worldgroup has enlisted all of its employees around the world to leave their desks for a day and head to the streets in their local markets to meet with and interview people face-to-face to gain insights into their… Read More
Ramadan is an ideal time for marketers, agencies and broadcasters to capitalize in the market space, as there is a significant impact on people’s purchasing, viewing and social behaviors. There are three key windows for opportunities: pre-Ramadan that is the time leading up to Ramadan,… Read More
Carat announced the Qatari results of its Consumer Connection System (CCS) – a research, insight and planning tool which uncovers consumer attitudes towards the most important media channels and how those same consumers will engage and use any touch point that can influence buying behaviour.… Read More
The digital environment has changed how consumers and businesses interact. While this has opened up newer opportunities for brands, it is also a challenge to understand the psychology of consumer behaviour and what influences them. To understand this, a session with Rajagopalan A R, Assistant… Read More
