Today’s connected world is driving a ‘consumer trust divide’ between suspicious minds in developed nations and more accepting attitudes in emerging countries, according to Kantar TNS’s latest Connected Life research. Kantar TNS surveyed 70,000 people across 56 countries and conducted 104 in-depth interviews as part… Read More
Emotion has a huge role to play in determining which brands people buy and when. However, ignoring the interaction between emotion, recognition and brand associations risks motivating no one. To avoid the emotion trap marketers must figure out how to harness the power of emotion… Read More
Dubai-based Access Influence has launched an all-new digital platform that connects brands with its loyal consumers, offering scalable opportunities in word of mouth marketing that is among the leading consumer purchase intent drivers. Not only does the platform reward consumers for sharing experiences about brands… Read More
Authored by Ahmad Abu Zannad, Regional Strategy Director & Raja Sowan, Regional MD, Arc MEA We believe that everything that matters in our business simply starts and ends with two things — people and their behavior. People live, work, play, eat, use, consume and shop. This article explores… Read More
Technology has changed all over the world and Middle East and North Africa is no exception. With consumers in MENA being more connected than ever courtesy proliferation of digital devices and platforms, one big market witnessing a huge media revolution is Kingdom of Saudi Arabia.… Read More
