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David Tiltman

B2B Comes Of Age As Marketers Find New Opportunities

B2B Comes Of Age As Marketers Find New Opportunities

4 years ago by Zeba MahmudDigital

WARC in association with the advertising arm of Spotify has released an analysis of B2B marketing within the technology and telecommunications sectors. The report looks at themes that B2B marketers in these industries are focusing on and how they are planning to develop their marketing… Read More

A Guide To Marketing In COVID-19 Recession

A Guide To Marketing In COVID-19 Recession

5 years ago by Sana MahmudMarketing

The COVID-19 pandemic has caused shockwaves across the globe with major economies falling into a recession like no other in recent history. As the advertising industry considers how to proceed, WARC has released a report ‘The WARC Guide to Marketing in the COVID-19 Recession’. This… Read More

2019 – The Year Of Fundamentals For Marketers

2019 – The Year Of Fundamentals For Marketers

6 years ago by Sana MahmudMarketing

Technology trends have dominated marketer’s priorities for the last few years. While technology still continues to be both opportunity and challenge for marketers, 2019 may be a year of focusing on basics again. As per Warc’s Marketer’s Toolkit 2019, strategic priorities plus technology and media… Read More

Drive For Digital Transparency Marketer’s Top Challenge In 2018

Drive For Digital Transparency Marketer’s Top Challenge In 2018

7 years ago by AM News DeskDigital

Digital transparency will be a key challenge for brands in the year ahead according to marketing intelligence service Warc. Led by P&G, brands are putting pressure on the digital media ecosystem to reform and to embrace greater transparency. As per the Warc Toolkit 2018 survey,… Read More

Warc’s Marketing Challenges For 2018 & How To Deal With Them

Warc’s Marketing Challenges For 2018 & How To Deal With Them

7 years ago by Sana MahmudAdvertising

The year 2018 will see marketers face some new and some 2018 versions of old concerns, or so suggests the five key marketing challenges that WARC has enlisted to watch out for in the year ahead. The marketing intelligence service points out CX, data, digital… Read More

Impact BBDO Cairo, Mindshare, Y&R Istanbul Make It To Warc 100

Impact BBDO Cairo, Mindshare, Y&R Istanbul Make It To Warc 100

8 years ago by Zeba MahmudAdvertising

Warc 100, the annual ranking of the world’s best marketing campaigns and companies according to their business impact, is here. Procter & Gamble, Vodafone, BBDO Worldwide, adam&eveDDB and WPP are among the organizations at the top of this year’s rankings, which are based on performance… Read More

Marketing Effectiveness Requires Close Targeting With Mass Reach

Marketing Effectiveness Requires Close Targeting With Mass Reach

8 years ago by Zeba MahmudDigital

Marketing effectiveness requires striking the right balance not only between close targeting and mass reach but also between the short and long-term strategies, according to Warc, a global marketing intelligence service and Deloitte Digital. “The decision by Procter & Gamble last year to cut back on… Read More

The Rise Of ‘Dark Social’ & Chat Apps Will Impact Marketers

The Rise Of ‘Dark Social’ & Chat Apps Will Impact Marketers

8 years ago by Sana MahmudAdvertising

The rise of ‘dark social’ – online conversations that are not trackable by marketers – will have a growing impact on brands’ social strategy in 2017, according to Warc, the global marketing intelligence service. Research suggests a growing proportion of online social activity is ‘dark’,… Read More

Video Is Turning Social Into Broadcast Media: Warc

Video Is Turning Social Into Broadcast Media: Warc

8 years ago by Sana MahmudDigital

Social video, which involves the dissemination of content in audio-visual format across social media platforms and applications, is experiencing massive growth as a content marketing format, and is expected to continue in 2017. Video is transforming social media marketing and turning social platforms into broadcast… Read More

Artificial Intelligence To Impact Marketing Biz In 2017

Artificial Intelligence To Impact Marketing Biz In 2017

8 years ago by Zeba MahmudDigital

Warc, the global marketing intelligence service, pointed out that Artificial Intelligence (AI), defined as the ability of computers to take on tasks that have previously required human intelligence to complete such as speech recognition or interpreting data, will have a major impact on the marketing… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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