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DigitasLBi

Publicis Realigns Digital Assets With Biz Transformation & Scale In Mind

Publicis Realigns Digital Assets With Biz Transformation & Scale In Mind

8 years ago by AM News DeskAdvertising

Publicis Groupe has embarked on three new initiatives to enhance its offerings in marketing and business transformation. The group has created Publicis Spine, which will fuse all of Publicis Groupe’s data assets, technology, and talent, to strengthen the company’s proposition to drive and link both… Read More

Publicis Groupe In Numbers: Ending A Tough 2015

Publicis Groupe In Numbers: Ending A Tough 2015

9 years ago by Sana MahmudAdvertising

Publicis Groupe has recently released a yearend report, detailing the performance of the Groupe in the last year and reiterating the restructuring that it believes has begun to show some early results. In numbers, the Groupe’s revenue approached 10 billion Euros; net income reached 900… Read More

DigitasLBi’s Simon Gill Heads To Isobar UK As Creative Chief

DigitasLBi’s Simon Gill Heads To Isobar UK As Creative Chief

9 years ago by AM News DeskDigital

Ending a 10-yr stint at DigitasLBi as it Chief Creative Officer of MENA & UK, Simon Gill is headed to Isobar as the Chief Creative Officer for its UK business. He assumes the new role from June 1, 2016. Mr Gill joins Isobar’s leadership group comprising CEO -Steven Moy, Managing Director – Susanne Jones, Chief Strategy… Read More

‘E-Commerce Personalisation’ Becoming a Must for UAE Consumers: Report

‘E-Commerce Personalisation’ Becoming a Must for UAE Consumers: Report

10 years ago by Sana MahmudDigital

A recent survey by global marketing and technology agency DigitasLBi reveals the latest technology trends and consumer habits that are transforming how, where and why people shop online, and what devices are mostly used when doing so. The survey, which was conducted in 17 countries… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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