The UAE’s national airline and lifestyle brand Emirates is the most highly endorsed brand in Saudi Arabia according to the latest brand rankings from YouGov BrandIndex. The Advocacy Rankings, produced by YouGov’s daily brand tracking tool BrandIndex, considered how much Saudi consumers endorsed brands over… Read More
Social media giant Facebook is the most positively talked about brand among millennials in the UAE, ahead of iPhone and Apple according to new data from YouGov BrandIndex. The top 10 brands in the region for millennials include Facebook, iPhone, Apple, WhatsApp, Samsung Galaxy, Samsung,… Read More
Emirates Airlines has launched a USD15 million campaign to inspire travel and promote its network of global destinations including its home and hub, Dubai. The campaign is backed by the soundtrack ‘Don’t stop me now’ by British rock band Queen, which company officials states was… Read More
Google tops the first-ever global brand health rankings released by YouGov BrandIndex. In a list dominated by online brands, the search giant comes in just above sister company YouTube and number three, Facebook. According to YouGov’s global daily brand tracker, BrandIndex, other tech firms feature… Read More
The World Federation of Advertisers (WFA) has appointed new members to the global leadership team, including senior marketers from Emirates, Coty, AirAsia, L’Oréal and RB. The appointments were confirmed at the WFA Annual General Meeting, taking place as part of the WFA Global Marketer Week… Read More
Saudi Telecom Company has topped the list of most valuable telecom brand in the Middle East, according to the latest analysis by Brand Finance. The report ‘Global 500 2017’ lists down 500 valuable brands across the world. STC also emerged as Saudi Arabia’s most valuable… Read More
The connection between Premier League club Arsenal FC and Emirates Airlines is arguably one of most recognized and powerful partnerships in sports. And, as Global Web Index data shows, it is one which is built on solid foundations. Among those internet users who identify as… Read More
Emirates is the most positively perceived brand by women in the UAE over the past year. 2016 also saw Emirates crowned as the number 1 brand in the overall YouGov Brandindex UAE Buzz rankings. The airline giant continues to impress with star studded advertising campaigns.… Read More
Undoubtedly, our starting news for this week’s trending headlines comes from close to home: the crash landing incident of Emirates flight, flying out from India, at Dubai airport. The reason behind the crash is still not very clear. Emirates said that all of the 300… Read More
Emirates has launched a new global advertising campaign highlighting the experience of flying with the airline. Created by WPP’s Team Air, the campaign includes online films, digital assets, print and outdoor executions and has been led by Grey’s Dubai and London offices. “While Emirates’ name is… Read More
