The ‘e’ in front of esports implies that it’s in a different category altogether, with a separate audience and a separate culture. But eight in 10 esports viewers are already watching ‘traditional’ sports, showing that most esports viewers see it as an addition, not a… Read More
How are digital users, particularly gamers, engaging with eSports tournaments across the world? Global Web Index looks to answer this question, reiterating the fact that while digital has become near mainstream in the Middle East & Africa (MEA) region like some of the other regions,… Read More
eSports may still be in its infancy, but this form of entertainment has been quick to make its mark – around 23 percent of online Millennials engaged with eSports last month. In fact, two thirds of the eSports audience overall fall within the Millennial generation.… Read More
