Social messaging apps are primed to make a substantial impact in the fintech arena, and TransferWise’s recent move allowing users to send money internationally via Facebook Messenger’s chatbots is the latest in a long line of social integrations. Almost two in three messaging app users… Read More
To provide a better advertising experience for its users, Google has said that by 2018 it will stop supporting 30-second unskippable ads on YouTube and will instead focus on shorter formats. Such an approach makes absolute sense for YouTube and shows a proactive response to… Read More
Over the course of 2016, smartphones not only overtook PCs/ laptops to be the top device on this measure, but experienced an 18 percentage-point increase – giving us yet more context for the ongoing migration of many internet activities from desktops and laptops towards mobiles.… Read More
Travel is a key interest for internet users – globally, two in five are vacationing abroad at least once a year and nearly the same number say they are strongly interested in travel and exploring new places. Global Web Index takes a closer look at… Read More
GWI’s brand data reveals that for the new onliner, when it comes to music, an overall preference for accessing songs through online services is more preferred in comparison to owning them. This trend is most pronounced among younger internet users – with around half of… Read More
Facebook hit the headlines again when it announced that users will soon be able to stream videos through a new app available on smart TVs. This latest foray into video is likely to resonate strongly with the Facebook audience. As well as video-watching being a… Read More
With McDonald’s set to unveil order-and-pay technology in its mobile app in some markets this year, it is interesting to take a look at the top ways its customers interact with brands online. Above all, McDonald’s Customers are most likely to be visiting a brand’s… Read More
The rise of taxi-hailing or ride-sharing apps has been one of the biggest ‘disruptor’ stories of the past decade, with a selection of startups becoming multi-billion-dollar companies and overturning traditional transport models. Around 21 percent of the Millennials TG in the Middle East & Africa… Read More
The mobile marketplace has seen major shifts in the last few years, not least due to the rapid rise of Chinese mobile brands such as Huawei and Xiaomi. According to Global Web Index data, in the Middle East & Africa and APAC region, there is… Read More
Nike, among the more digital savvy brands, also commands a loyal base of customers. Over the years, even search engines continue to be a dominant force when it comes to product research, social networks have been gaining ground rapidly. Data from Global Web Index reiterates this… Read More
