Ending a stint of 11 years, the Executive Vice President for Brand & Communications at du, Hala Badri has resigned from the telecom major. “Quitting a company that’s occupied my mind and my heart for the last 11 years was always going to be a… Read More
As major cities in the world participated in the Earth Hour on March 25, 2017, the UAE also has its own share of companies contributing and switching off non essential lights. In line with its ongoing support of sustainability initiatives, du flipped the switches and… Read More
It is nearly time to bring the curtains down on 2016. As the year comes to an end, we take a look at the news which was most read by the industry in the Middle East and North Africa (MENA) region. Here are the top… Read More
The second phase for choosing AM Person of the Year kicks off today. In the first year, more than 500 media, advertising and marketing professionals, from over 150 companies, have sent nominations for who they believe should be crowned AM Person of the Year. AM… Read More
du has embarked on a campaign, #PostWisely, that inspires the online community in the UAE to think before they post. A study conducted by du, in light of the campaign, found that of the 75 percent of respondents who have been befriended or followed on… Read More
For du, 2015 was a good year, and 2016 is expected to be better. Unlike most other advertisers, the telecommunication company takes a different approach to award festivals. One of the examples is the 10th Dubai Lynx International Festival of Creativity, where the brand had… Read More
From being named among the Most Influential Arab Women to the Leading Businesswoman of the Year, du’s EVP of Brand & Communications, Hala Badri, has written a growth story that is inspiring a whole generation of future leaders. The Arabian Marketer catches up with Ms Badri… Read More
Have you ever had one of those nightmare, worst-fear-come-true moments? I had one just a few days ago. I was running late for an important meeting, getting hyper and anxious all at once. Being late for meetings in many ways is worse than last second… Read More
Hala Badri, Executive Vice President of Brand and Communications at du was named the Leading Businesswoman of the Year by the WIL Achievement Awards 2015. Ms Badri was presented the award by His Excellency Sultan Bin Saeed Al Mansoori, the Minister of Economy for the United… Read More
In a competitive pitch against three global performance agencies, Starcom MediaVest Group has won the performance and search business for UAE-based telecommunications service provider du – one of the largest performance RFPs(Request for Proposal) across the region. “We are proud to see that the depth… Read More
