HP has unified its approach and commercial solutions for virtual reality (VR), to assist businesses looking to reduce concept to production cycle times and delivering immersive customer experiences. As part of this strategy, the company is unveiling a wearable VR PC1 to bring the full… Read More
HP Inc. introduced the first of a series of global initiatives to elevate awareness of the security risks facing businesses and consumers. It kicks off with actor Christian Slater and the premiere of the newly launched HP Studios’ web series, The Wolf, highlighting how corporate… Read More
It was not really the best year for media agencies in the region in context to the Dubai Lynx International Festival of Creativity. The Festival has seen only two media agencies win any Lynx. UM MENA that was christened Media Agency Of The Year has… Read More
With more and more consumers owning and using smartphones than ever before, brands need to embrace technology to put their brand message across to consumers on different social mediums. While brands have jumped into the foray, luxury brands have been hesitant in doing so. High-end… Read More
