With every new year, comes a familiar sense of determination to embark on a new journey of self-discovery, adventure and purpose – HSBC and its agency J. Walter Thompson built on this optimistic outlook for its One Step Closer campaign. The hero film ‘One Step.… Read More
HSBC Middle East chose the perfect ingredients to celebrate its 70th anniversary in the UAE with its customers. Through the video ‘It’s Not A Piece of Cake’, the bank along with its advertising agency Mindshare Dubai, brings out how its no mean feat to achieve… Read More
HSBC UAE’s latest TVC entitled ‘The Wait’ promotes the bank’s new Cashback Credit Card. The film, created by J. Walter Thompson Dubai replays unfortunate money situations the viewer can easily relate to, through the eyes of one main character. His struggles match to the film’s… Read More
For mothers, there’s nothing quite as intimidating as the decision to return to work after taking a break to handle the most important job of all – being a mom. As accomplished professionals, these women have their work cut out for them as far as… Read More
Banking and financial services face the tough situation of being, what is at times surmised as, a ‘boring’ category. The attempt in most cases is to highlight benefits, reiterate ease of service, talk schemes and eventually push a message of customers being a part of… Read More
Volvo Car Group has appointed Grey Group’s Beirut office to handle its business for the entire Middle East region. Grey’s mandate would include managing all digital assets in addition to developing and adapting creative campaigns for the launch of Volvo’s new car models. “With an… Read More
