Instagram has found a place in the lives of big and small companies to leverage the platform for achieving business objectives. As the platform evolves, three key needs have become clear that Instagram has focussed on in a new addition of business tools — stand… Read More
In continuation with its annual exercise of trends shaping the industry, J Walter Thompson has once again taken a close look at the top 100 trends that will make a difference to the Middle East and North Africa (MENA) region. Arabian Marketer shines the spotlight… Read More
Instagram is fast finding its feet in the Middle East and North Africa (MENA) region. Around four in five social media users in the Arab world access Instagram on daily basis. In 2015, Saudi Arabia alone had reported more than five million Instagram users, making it an important platform for… Read More
After a poor year of performance by Twitter, the new permanent CEO Jack Dorsey announced that the company would be laying off 366 employees, which accounts to 8 percent of the company’s workforce. The decision was issued through a memo where the CEO said a… Read More
Instagram is giving special focus to the Middle East and North Africa region. The online mobile video-sharing app announced to make advertising available to more businesses, marketers in the MENA region to be able to share inspiring and creative ads with Instagram’s 400 million community… Read More
Virgin Mobile has rolled out an innovative campaign where prospective Virgin Mobile members can book new mobile phone numbers while traveling in specially-equipped taxis in Riyadh and Dammam. The Virgin Mobile branded cabs are fitted with internet-enabled tablets which passengers in the back can use… Read More
