Over the next three years, Iran will add more ad dollars than any of the other countries included in Zenith’s Thirty Rising Media Markets report. Zenith predicts that ad spend in Iran will grow by USD 713 million between 2017 and 2020, to reach USD… Read More
Shifting base to a bigger setup in Dubai Media City, securing account wins and winning at several awards including Dubai Lynx International Festival of Creativity, Epica Awards and the Lories Awards, 2016 seems to have ended well for Cheil Worldwide in the MENA region. This… Read More
PGt Advertising, one of Iran’s advertising and marketing communications solutions agencies, and communications network Grayling, have finalised an affiliation agreement to provide integrated communications, public affairs, design, and market development services to businesses, non-profits, and government authorities in Iran. The affiliation agreement will see both… Read More
Post the decision to lift economic sanctions against Iran, leading figures in the business community were quick to speak on the potential that the region has. In a LinkedIn blog post, WPP’s Chief Executive Sir Martin Sorrell pointed out the youthful, literate and technology-hungry consumers… Read More
As the world economy gears up for what is another year of mixed news, ZenithOptimedia has taken a closer look at newer markets that unified in their promise of growth. The ‘Thirty Rising Media Markets 2016’ are a diverse bunch, from the very closed and… Read More
The recent uplifting of economic sanctions on Iran ended a 10-year exile for one of the largest countries in the MENA region. Although the news was met with mixed emotions throughout the world, the Iranian President Hassan Rouhani described the day the sanctions were lifted… Read More
With the lift on sanctions, Iran may well be on its way to be the biggest market joining the global economy. The upsurge of this can lead to billions of dollars worth of business from local and foreign companies taking place in the country and… Read More
Dentsu Aegis Network is shifting its focus to digital as marketers seek a different mix of services in lieu of the changing speed of technology. Speaking about the global scenario and Middle East and North Africa in specific, Nigel Morris, CEO, Dentsu Aegis Network Americas… Read More
