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JWTIntelligence

Going Back To Basics: The Resurgence Of Arabic

Going Back To Basics: The Resurgence Of Arabic

10 years ago by Sana MahmudMarketing

  Being proud of one’s roots is in again, and that is one reason why the language Arabic is regaining its cool factor. With the emergence of new tools of communications and new systems, there is an increasing demand by people in the MENA region for… Read More

Consumers Seek Social Conscience & Generosity In Brands: Report

Consumers Seek Social Conscience & Generosity In Brands: Report

10 years ago by Zeba MahmudMarketing

J. Walter Thompson Middle East and Africa has outlined 10 macro trends for MENA that according to them will have a significant impact in 2015 and beyond. The JWTIntelligence report is based on a survey of over 1,000 adults throughout the Middle East spanning over… Read More

Back To The Future: JWTIntelligence’s ’10 Years of 10 Trends’

Back To The Future: JWTIntelligence’s ’10 Years of 10 Trends’

11 years ago by Sana MahmudAdvertising

This week, JWT Intelligence compiled a decade of annual trends forecasting by releasing ’10 Years of 10 Trends’. The report explores 10 of the most compelling macro trends that shaped societal behaviors and attitudes defining the business landscape. It maps how these trends have evolved… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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