As the countdown to 2019 nearly comes to a close, Arabian Marketer takes a final look at some of the comments and remarks made in the year gone. Some of these advices will continue to hold true, and some of these learnings will be of… Read More
Facebook Creative Shop, set up in 2011, had come as an answer to the growing marketer need of understanding the kind of creativity that will auger results in a digital age, where social media, led by Facebook, had become near essential in media plans. As… Read More
“We are moving from a world of disruption to a world of discovery,” remarked the Chief Creative Officer at Facebook, Mark D’Arcy, as he observed how marketers have the power to be in front of the people they want to connect with, through their mobiles. With the consumers’… Read More
After having considerable wins at Dubai Lynx International Festival of Creativity this year, Leo Burnett Beirut (Lebanon) campaigns continued their winning streak at the 2015 Facebook Awards. These wins are special more so given the focus that Facebook Awards place on creative work that drives business results.… Read More
