UAE has emerged the most awarded country this year at the Warc Prize for Connection Strategy with FP7/DXB standing out with three wins for the region. MEC also got one shortlist but could not make it to the winners list. Warc, a platform observing advertising best practices,… Read More
GroupM, WPP’s global media management investment operation, has named Filip Jabbour as new Chief Executive Officer to lead operations and drive growth in the Middle East and North Africa. As CEO, Mr Jabbour, a media agency executive with extensive media communications experience, will be responsible… Read More
Another Dubai Lynx comes to an end and for me it was a thoroughly enjoyable and inspiring experience. Over the last couple of years, one has been witnessing a gradual shift in the tectonic plates of communications industry. From being a festival purely celebrating creative… Read More
The Middle East is no stranger to growth. Whether on a macro level in terms of GDP or a micro level with YouTube uploads per minute you’ll find the region leading global lists. It’s fitting then to reflect on the growth of creativity here at… Read More
Let me start off with a corrigendum on yesterday’s blog. The song ‘The Times they are a changin’ most obviously belongs to Bob Dylan and not to the fictitious gentleman it was attributed to. Apologies for the error which can only be attributed a draining… Read More
This year’s Dubai Lynx promised more. The theme for the festival, ‘Create Tomorrow’ was in itself inspiring. We are in the midst of an ongoing cultural and technological renaissance and marketing communications efforts need constant reappraisal to be ready for tomorrow. I, therefore, went to… Read More
Following a multiagency pitch process, personal care products company, Combe Asia Pacific, has appointed MEC as its media agency. Combe APAC is a subsidiary of Combe International that owns global brands including Just For Men and Vagisil. MEC also works with Combe in several markets in Europe and… Read More
