Millennials in the UAE are eyeing property in a big way in the year ahead. This was highlighted in a study by dubizzle Property, implying the need for real estate and property brands in the UAE to ensure their marketing strategies are skewed towards the… Read More
Young people in the Middle East and North Africa (MENA) region expect the fourth industrial revolution to have a significant impact on their work and daily lives. Many are comfortable about living in a future where robots work and exist alongside humans, according to the… Read More
I can’t remember the last time I have been inside a bank, and I have four bank accounts in the UAE, not to mention my bank accounts in my home country. I couldn’t be happier about it! Studies show that I am not alone. In… Read More
Snap is among the most promising platforms in the Middle East & North Africa (MENA) region, as both audiences and advertisers look at it as a viable third option to platforms such as Google and Facebook in the digital platform. Globally though 2017 has not… Read More
As many know, money (and angular momentum) makes the world go round, but who’s dying to make the money? Findings from our 2017 study into generational lifestyles within the Middle East and North Africa (MENA) contradicts the idea that Generation Z consists of egocentric Snapchatters… Read More
Retailers need to know more about the newest generation of shoppers, accordingly build real loyalty with Millennials. Research from global loyalty marketing agency, ICLP, finds that while shoppers over 30 years of age want to build a mutual relationship with their favorite brands, Millennials want brands… Read More
With IDC predicting ICT (information, communication and technology) spending in the Middle East, Africa and Turkey will reach USD 243 billion in 2017, how Middle East companies use their data will be critical to their survival. By 2020, every Middle East business will become a… Read More
