In wake of the COVID-19 pandemic, brands have shifted their approach and redefined consumer experiences. Advertising agencies around the world are refocussing to get through to consumers in these #StayHomeStaySafe times by creating simple yet powerful works. Some of these effective works were shared during… Read More
Abdulilah Wazni, a marketing veteran in the automotive industry has been appointed as Director, Marketing at Nissan Middle East FZE (NMEF). Based in Dubai and reporting to Thierry Sabbagh, Managing Director Nissan Middle East, Mr Wazni will lead the product and marketing communications teams, in… Read More
Impact BBDO has claimed the first spot at the Dubai Lynx International Festival of Creativity 2019 as Agency of the Year. The big winner from last year, TBWA\Raad, has kept its momentum going and secured the second place as the highest awarded agency at the… Read More
TBWA\Raad was named Advertising Agency of the Year and has earned the MENA Grand Cristal for its ‘Camel Power’ campaign for Nissan Middle East at the 2018 MENA Cristal Festival held recently in Beirut and Morocco. Nissan Middle East was named Advertiser of the Year… Read More
Bringing his one-year stint to a close, Rich Rust has resigned from Nissan Middle East as its Head of Digital Marketing. In his role, Mr Rust was responsible for all of Nissan Middle East’s digital marketing functions in more than 20 countries in the region. Mr Rust’s destination next could not… Read More
If you are a car buff and thrill is what you seek, then the Dubai International Motor Show (DIMS) is where you should be. Being held in its thirteenth year, the DIMS couldn’t have gotten better this year with all mega car manufacturers showing their… Read More
