In the first quarter of 2016, WPP’s reported revenue was up 10.5 percent at USD 4.49 billion. On a like-for-like basis, excluding the impact of acquisitions and currency fluctuations, revenue was up 5.1 percent. The pattern of net sales growth, a term that WPP uses… Read More
Cheil Worldwide MENA has promoted Omar Al Jabi to Executive Creative Director. Earlier Mr Al Jabi held the post of Creative Director for 2 years. Mr Al Jabi has a vast experience on creative strategies and directions, working in Fortune Promoseven, JJ&S, Ogilvy & Mather… Read More
Effie Worldwide has released their global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to results of the 2015 Effie Effectiveness Index. Interpublic Group and its agencies are leading the effectiveness index in the Middle East… Read More
When Arabian Marketer invited me to contribute to their inaugural print edition, I was thrilled. And since the release of the magazine coincides with Dubai Lynx, an event that attracts the crème de la crème of the region’s communications industry, I thought it was only… Read More
One of the biggest challenges facing the advertising and marketing industry is the renewed expectations from agencies in their role as partners to marketers. The advent of digital is questioning the once absolute experts in communication and connecting with consumers, as new players, who may… Read More
The Gunn Report, an independent global report for creative communications, has released a compilation of top best 50 print campaigns ‘The Art of Illustrations’ spanning over a period of 15 years from across 21 different countries. Topping the Best Illustrations is the ‘EMI Music Piracy… Read More
