It was no surprise that one of the topics that trended on Twitter throughout the week was Olympics 2016 which ended on August 21. For 16 days, social media was flooded with Olympic conversations. There was a lot of global conversations around Rio 2016, its… Read More
Hoping to capitalize on what has been called “the most social” Olympics ever, broadcasters has partnered with major social networks to drive up engagement. Global Web Index data shows that these social networks have significant reach among the Olympic audience. Facebook tops the table for… Read More
One of the major routes which brands and marketers can take during Olympics to reach to their fans seems to be second-screening, according to the Global Web Index’s latest findings. Olympics are a week away and almost 85 percent of fans say that they use… Read More
The week started with the sad news of death of celebrity singer, musician and actor Prince Rogers Nelson. The musician who had reported cases of illness previously was found unresponsive on April 21 before being declared dead. Musicians, celebrities and fans all over the world took… Read More
