It was no surprise that one of the topics that trended on Twitter throughout the week was Olympics 2016 which ended on August 21. For 16 days, social media was flooded with Olympic conversations. There was a lot of global conversations around Rio 2016, its players and brands. In the region, the conversation took the lead on Twitter with Saudi Arabia seeing around 2,457 conversations around the game. United Arab Emirates saw 1,471 with Egypt at 1,513.
It trended in Saudi Arabia with Kariman Abuljadayel, who made history as the first Saudi woman to compete in the Olympics 100 metres. She came seventh in her preliminary heat, meaning she was eliminated from the games, but her participation earned widespread praise on social media.
Middle East Airlines new safety video was also a topic of discussion on social media in Lebanon and there is no wonder why, when one watches the video. Usually, safety videos for airlines are standard and quite tedious to watch, but the new video of the airlines piques your interest to watch it till the end.
Middle East Airlines, is the national flag-carrier airline of Lebanon, and apart from being informative on the measures needed to take during flight emergencies, the video showcases the beauty of the country and its various attractions.
There was also buzz around the recently culminated Loeries Durban awards which announced its winners. All the more because the MENA region received a total of 36 awards at the awards.
While J. Walter Thompson, Saudi Arabia was the only agency to receive Grand Prix, Gold was received by TBWA\RAAD for Go Sport’s ‘Champions Hijack’ and Emirates Holidays ‘Movie Index’, J. Walter Thompson Dubai for HSBC’s Global Transfer and J. Walter Thompson Beirut for Coca Cola’s ‘Giraffe’. FP7/DXB and Cheil Dubai won Campaign Gold for Project Akshar and Samsung Noise Cancellation ads respectively.
