The search for Pokémon in the location-based reality game Pokémon GO, has literally taken over several markets globally inducing new life into digital technology such as augmented reality. According to a YouGov survey, 91 percent of UAE residents are also aware of the global phenomenon.… Read More
Even before its official launch in the GCC region, its no surprise that augmented reality mobile game app, Pokémon Go, has become a viral sensation. A recent survey by global media intelligence company, Meltwater, indicates that the region is active in the Pokemon Go craze with… Read More
Over the past few weeks the Pokemon Go craze has swept across the globe as the new hot “thing” for everyone to do irrespective of age, gender or location and this augmented reality mobile game has certainly caused a stir in media circles with stories… Read More
