Publicis Communications MEA has repositioned its experiential and shopper marketing division, ARC, into an independent agency. Unlike its current avatar where ARC worked within Leo Burnett MEA, it will now be at the service of all brand agencies under Publicis Communications in the region. The… Read More
Almarai, a prominent dairy product player in the Arab world, is creating quite the buzz with its recent film on breastfeeding. In partnership with its agency Leo Burnett KSA, Almarai launched the campaign last month. Within a week of launch, the film became the second… Read More
Slated to rollout in the UAE in July, Publicis Groupe has set up a new initiative, Sapient Inside, combining the skills of Publicis.Sapient and Publicis Communications. The unit looks to provide its clients with a competitive advantage that connects brand marketing to digital and enterprise… Read More
