The rule of thumb for marketing for any brand in the Middle East used to be: Ramadan, Ramadan, Ramadan. Why? During the Holy Month people work less, shop more and definitely watch a lot more television. Brands tap into this dramatic lifestyle change by getting… Read More
Brands today are moving towards localised and personalised branding to increase the local influence and better connect with consumers. While many markets are doing so, this is being witnessed in the Middle East where brands have tried to drive the local conversation. According to the… Read More
Coca-Cola’s recent Ramadan campaign highlights the issues of inequality and attempting to abolish prejudices. While the issue is a hot topic for discussion around the world, Coca-Cola has joined the conversation with its latest social experiment (called ‘Remove labels this Ramadan’) by removing its own label,… Read More
All brands bring out their best campaigns during the holy month of Ramadan when most Muslim consumers are spending the most. Being a time of spiritual reflection, improvement and increased devotion, Ramadan is also a social season where people celebrate and connect with family and… Read More
During the month of Ramadan, we experience a dramatic change of pace in our lives. The calming influence of the holy month is felt across the region. Families come together at the setting of the sun and practice openness and giving with their loved ones.… Read More
If brands want to perform during the period of Ramadan, they should think mobile. This is what the latest survey of Criteo, a performance marketing and advertising technology company has found out while analyzing data and sales from last year’s Q2. The agency released an infographic on how brands can… Read More
Household names Comfort and OMO have rolled out their annual Ramadan community campaign across UAE in partnership with Emirates Red Crescent. ”Share A Touch Of Love this Ramadan” with the Unilever brands is a clothes donation campaign that encourages the people of the region to… Read More
Gearing up for the Holy month of Ramadan, Facebook announced a collaboration with the popular Arab characters of Freej, bringing to Messenger a sticker pack of the much-loved Emirati animation characters. Freej is a popular, home-produced animated television series for children and is revered across… Read More
Islam’s most sacred month of faith is a day away. Observed during the ninth month of the lunar year, Ramadan begins with the sighting of a new moon. Iftaar and Suhoor bring families and communities together in a month of fasting, prayers, self-discipline and Zakat… Read More
