As the countdown to 2019 nearly comes to a close, Arabian Marketer takes a final look at some of the comments and remarks made in the year gone. Some of these advices will continue to hold true, and some of these learnings will be of… Read More
If conversations in industry get-togethers and closed-door meetings, including those in boardrooms, are anything to go by, 2018 will be among the toughest years for the Middle East & North Africa (MENA) ad land. It is expected that 2019 too will be no better. This… Read More
“One of the industry’s fundamental problems lies around the remuneration in the agency business,” Samir Ayoub, the industry veteran who launched media audit firm MEDPUSH in Q4 2016, makes this point while reassuring that all is not lost in the media value chain battle. For… Read More
MEDPUSH has signed an affiliation agreement with EMM International, a global media auditing and management consultancy firms to represent EMM in the Middle East & North Africa (MENA) region. The agreement aims to expand the geographical coverage of EMM International and enables MEDPUSH to have… Read More
It is nearly time to bring the curtains down on 2016. As the year comes to an end, we take a look at the news which was most read by the industry in the Middle East and North Africa (MENA) region. Here are the top… Read More
After nearly a three-month hiatus, Samir Ayoub, former Chief Executive Officer of Mindshare MENA, has made a comeback in a new avatar. Mr Ayoub has launched a media audit and consultancy firm – MEDPUSH – that aims to not only assist marketers to improve their… Read More
A veteran of the advertising business in the Middle East and North Africa (MENA) region, Samir Ayoub has held the position of Mindshare MENA CEO for 17 years before he decided to resign from the post earlier this year. He continues to be affiliated with… Read More
Mindshare is gearing up for a leadership transition in the Middle East and North Africa (MENA) region. Samir Ayoub has resigned as CEO Mindshare MENA and has been appointed Delegate of the Board. Stepping up to the CEO role will be Ravi Rao, Mindshare MENA’s current… Read More
Global media agency network, Mindshare, part of WPP, is gearing up for one of its original event, ‘Staying Agile’. The media summit which will be held on May 4, 2015 in Riyadh, KSA is expected to see global experts showing their presence. “Staying Agile” is… Read More
Mindshare has created a new role for the region. The agency has appointed Ravi Rao, the outgoing Leader of Mindshare South Asia as its Chief Client Officer. Effective May 1, 2015, Mr Rao will be based in Dubai to assume the new role. Mr Rao… Read More
