World Tourism Day is just behind us, a day that highlights one of the UAE’s biggest industries. In 2016, tourism and travel accounted for 12.1 percent of the UAE’s GDP, adding $43.3 billion to the economy. The country attracts masses of tourists from season to… Read More
Just over half of internet users say they are responsible for their household food shop. For brands hoping to reach these main food shoppers, Global Web Index data confirms the continued importance of the traditional touch points. Despite the wealth of digital channels now available… Read More
At the start of the purchase journey, search engines still have a hugely important role to play. Globally, close to half of consumers say they discover new brands using these tools, making them the most common go-to point and giving them a lead over TV… Read More
The UEFA Euro 2016 had an overall significant and positive response on mainstream and social media. Sponsors invested in huge marketing campaigns tied to the event, encouraging their millions of fans to take to social media. OMD UAE partnered with Hall & Partners in order… Read More
The boundaries between traditional search engines and social networks have been weakening for some time – with this trend being particularly clear among the youngest age groups. Ask all internet users where they are most likely to go for more information about a product or… Read More
