Amazon is acquiring Sizmek Ad Server and Sizmek Dynamic Creative Optimization (DCO). The two companies signed the agreement on May 31, 2019. With this deal Amazon is gaining significant footprint on the global ad server business, which remains at the core of advertisers’ tech stacks,… Read More
TailWind, the CEEMEA adtech company, has inked a partnership with Sizmek, an independent buy-side advertising platform. Beginning January 1, 2019, TailWind will become Sizmek’s exclusive partner across the Middle East and North Africa (MENA) region. The tie-up aims to empower advertisers to meet their performance… Read More
Optimization and data activation platform, Sizmek Inc., completed its acquisition with Rocket Fuel Inc. allowing the latter’s clients to receive the same service. However, Rocket Fuel brand will cease to exist in the coming months. The acquisition has aligned Sizmek’s creative optimisation and data activation… Read More
Sizmek and Future Tech Media have partnered to provide advertisers across the region greater access and services to its ad technology products. From January 2016, Future Tech Media will become the official partner across Middle-East and North Africa for Sizmek, leveraging its open technology methodology,… Read More
With online video’s promise of giving targeted reach and offering results that are accurately measurable, video has emerged as a serious contender for online advertisement budgets As technology and media consumption have seen a considerable change from passive television to viewing video on demand, video advertising… Read More
