AM Marketing, Media, Advertising News in MENA
  • Home
  • Digital
  • Marketing
  • Advertising
  • Media
  • Opinion
    • AM Editorial
    • Contributors
  • Events
    • AM Events
  • JOBS
  • Print Issue

Social Media

Pre And Post Iftaar Best Time To Engage With Online Consumers In Ramadan

Pre And Post Iftaar Best Time To Engage With Online Consumers In Ramadan

10 years ago by Kiran KidwaiDigital

All brands bring out their best campaigns during the holy month of Ramadan when most Muslim consumers are spending the most. Being a time of spiritual reflection, improvement and increased devotion, Ramadan is also a social season where people celebrate and connect with family and… Read More

Social Media Is Dead, Long Live Social Media, Says Cheil’s Digital Chief

Social Media Is Dead, Long Live Social Media, Says Cheil’s Digital Chief

10 years ago by Sana MahmudAdvertising

Comparing the scenario five years ago, when social media was still in its nascent stage, Mr Kim remarked that brands will have to come up with new strategies, because social media has evolved much faster than other platforms. “Around 10 years ago, no one thought that social media… Read More

‘Being’ Social From ‘Doing’ Social

‘Being’ Social From ‘Doing’ Social

10 years ago by Richard FitzgeraldAdvertising

When I arrived in the Middle East AdLand almost three years ago, the Olympics were just about to kick off in London and social media was a critical component of that process from the outset. In MENA, however, social media briefs were a separate, last-minute… Read More

Zebanomics: As The Love Affair Between Digital & Traditional Media Gets Serious

Zebanomics: As The Love Affair Between Digital & Traditional Media Gets Serious

11 years ago by Zeba MahmudAM Editorial

Much has been researched, written, analyzed and spoken about a digital versus traditional media world. The algorithms change every day, even if the principles of the business don’t and this only means that to stay on top of the game, it is important to pay… Read More

Talent, Niche Offer: Barriers To Omnichannel Play In Middle East

Talent, Niche Offer: Barriers To Omnichannel Play In Middle East

11 years ago by Sana MahmudDigital

Digital consumption and the proliferation of social media channels have compelled marketers to focus on enhancing consumer experience to better engage audiences. From the cell phone to the desktop to physically visiting a store, consumers are entering an omnichannel world, expecting a continuity in their experience. According to a recent Forrester Consulting study,… Read More

  • Previous
  • 1
  • …
  • 4
  • 5

Advertisement

Get AM Updates

  • Latest
  • Popular
  • Tags
  • Unilever Launches Its First Deodorant Stick Production In Saudi Arabia, Strengthening Kingdom’s Role As A Global Manufacturing Hub

    Unilever Launches Its First Deodorant Stick Production In Saudi Arabia, Strengthening Kingdom’s Role As A Global Manufacturing Hub

    September 18, 2025
  • Space42’s Ali Al Hashemi Elected Chairman Of Global Satellite Operators Association

    Space42’s Ali Al Hashemi Elected Chairman Of Global Satellite Operators Association

    September 17, 2025
  • OpEx First KSA 2025 Unites Leaders Through Operational Excellence

    OpEx First KSA 2025 Unites Leaders Through Operational Excellence

    September 17, 2025
  • BankDhofar Showcases Digital Leadership And Customer-Centric Innovation At COMEX 2025

    BankDhofar Showcases Digital Leadership And Customer-Centric Innovation At COMEX 2025

    September 10, 2025
  • Flyadeal And HTS Partner To Launch Enhanced Flexibility For Airline’s Passengers

    Flyadeal And HTS Partner To Launch Enhanced Flexibility For Airline’s Passengers

    September 10, 2025
  • DHL Supply Chain Announces Key Executive Appointments And Strengthening Of Customer-Focused Strategy

    DHL Supply Chain Announces Key Executive Appointments And Strengthening Of Customer-Focused Strategy

    September 9, 2025
  • Inaugural WHX Tech Opens With A Focus On AI And Humanity As Attendees Glimpse Vision Of Healthcare Future

    Inaugural WHX Tech Opens With A Focus On AI And Humanity As Attendees Glimpse Vision Of Healthcare Future

    September 9, 2025
  • Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

    Tahaab Rais’ Cannes Diary: Day 3 – The MENA Lions, Roaring Again

    June 24, 2015
  • J. Walter Thompson Wins Integrated Lynx Grand Prix

    J. Walter Thompson Wins Integrated Lynx Grand Prix

    March 10, 2016
  • Turning The Glocalization Philosophy On Its Head

    Turning The Glocalization Philosophy On Its Head

    July 7, 2015
  • LinkedIn’s New Apps Focus On Business & Sales

    LinkedIn’s New Apps Focus On Business & Sales

    June 30, 2015
  • Grey MENA Appoints Mike Shackle As CCO

    Grey MENA Appoints Mike Shackle As CCO

    July 5, 2015
  • Kaspersky Lab Hosts Roadshow Across MENA

    Kaspersky Lab Hosts Roadshow Across MENA

    July 2, 2015
  • Cannes Lions 2015 Kicks Off With Lessons On Fending Zombie Attack

    Cannes Lions 2015 Kicks Off With Lessons On Fending Zombie Attack

    June 22, 2015

Tags

advertising Apple Cannes Lions Cannes Lions International Festival of Creativity Dentsu Aegis Network Digital Du Dubai Dubai Lynx Dubai Lynx International Festival of Creativity Editor's Pick Emirates NBD Facebook FP7/Dxb FP7/MENA Global Web Index Google IMPACT BBDO Instagram J. Walter Thompson Leo Burnett LinkedIn Memac Ogilvy Mena Microsoft Middle East Mobile OMD Omnicom Media Group Publicis Groupe Publicis Media Ramadan Samsung Saudi Arabia Snapchat Social Media TBWA/RAAD Twitter UAE Unilever Warc WPP Y&R Dubai YouGov YouTube

Follow Us

Tweets by @arabianmktr

About

The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

Quick Links

  • Contact Us
  • Privacy Statement
  • Terms of Use
Follow Us
Back To Top