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Steve Parker

Starcom Names Racha Makarem As MENA Regional CEO

Starcom Names Racha Makarem As MENA Regional CEO

7 years ago by Zeba MahmudAdvertising

Publicis Media has appointed agency veteran Racha Makarem as the Regional CEO for Starcom in the Middle East & North Africa (MENA) region, effective January 1, 2019. Ms Makarem will report into Steve Parker, CEO of Publicis Media in MENA and Alex Saber, Chairman of… Read More

Dear Marketers, Are You Making Technology Work For You?

8 years ago by Zeba MahmudAdvertising

There is no dearth of buzzwords in any conversation that delves on how marketers should leverage the digital ecosystem. However, to truly make marketing smarter and more efficient, applying these buzzwords, especially ones such as artificial intelligence (AI) or data, in daily decision making is… Read More

Publicis Media Bolsters Ecommerce & Innovation Capabilities

Publicis Media Bolsters Ecommerce & Innovation Capabilities

8 years ago by AM News DeskAdvertising

Publicis Media has appointed Ali Nehme to the newly created role of President of Innovation and Commerce, EMEA. The promotion follows a period of significant growth across the region and continued transformation. Currently Chief Strategy Officer for Publicis Media in the Middle East, in his… Read More

The Gaping Ecommerce Opportunity In The Middle East

The Gaping Ecommerce Opportunity In The Middle East

8 years ago by Zeba MahmudDigital

For all the digital trends that the Middle East markets break in comparison to global averages, the low uptake of ecommerce comes as a surprise to most. But for many, this gap signifies a substantial opportunity in the Middle East & North Africa (MENA) region.… Read More

Publicis Media’s Steve Parker On Collaboration & Biz Transformation

Publicis Media’s Steve Parker On Collaboration & Biz Transformation

9 years ago by Sana MahmudAdvertising

Publicis Media is gearing up for a new structure in the region, with a new Middle East CEO in Steve Parker, who is relocating to Dubai from London for the new role. Mr Parker, who is in Dubai at the moment, says that he sees… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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