A Middle East PR strategist says Egypt needs a comprehensive and clearly defined nation branding strategy to fulfil its true potential as an investment destination, regional economic and political powerhouse, and tourism hotspot. Sunil John, the founder & CEO of ASDA’A Burson-Marsteller, part of the… Read More
ASDA’A Burson-Marsteller has appointed Hassan Fattah, the former editor-in-chief of The National newspaper and a senior executive with Brunswick Group, as its Managing Director. Mr Fattah will provide senior counsel to the agency’s regional corporate and government clients, as well as drive the firm’s new… Read More
More than half of young Syrian refugees say they are unlikely to return home permanently, and an end to the war and the elimination of Daesh are viewed as the decisive steps needed for them to consider going back. Those are the key findings from… Read More
It would appear that following several global and regional developments, optimism has plunged among young Arabs across much of the region. According to the ninth annual ASDA’A Burson-Marsteller Arab Youth Survey, there is a widening divide over the mindsets between those living in the wealthy… Read More
