The sense of economic scepticism emanating from political instability is manifesting into different things for different regions. For Lebanon, the challenge is clear and present according to UM Beirut’s General Manager, Colette Cherfane. Her role at UM has given her a regional perspective not just… Read More
It was not really the best year for media agencies in the region in context to the Dubai Lynx International Festival of Creativity. The Festival has seen only two media agencies win any Lynx. UM MENA that was christened Media Agency Of The Year has… Read More
Just a month after Johnson & Johnson (J&J) handed over its North America media mandate to UM’s J3, an IPG Mediabrands’ dedicated unit for the marketer, J&J has now globally shifted all its media accounts to J3. Following the development, J3 will handle the company’s consumer goods, pharmaceuticals and medical-device segments… Read More
If creativity had a smell, it would smell like the inside of the recently concluded Dubai Lynx International Festival of Creativity. To paint the aroma, it is mix of strong coffee and popcorn that permeates through the room in a steady hum of conversation, big… Read More
