Just a month after Johnson & Johnson (J&J) handed over its North America media mandate to UM’s J3, an IPG Mediabrands’ dedicated unit for the marketer, J&J has now globally shifted all its media accounts to J3. Following the development, J3 will handle the company’s consumer goods, pharmaceuticals and medical-device segments in Middle East and Africa and also in markets such as Europe, Latin America and the Asia Pacific region, where the business was otherwise handled by agencies such as MEC or OMD.
“Throughout the review, each of our incumbent agencies demonstrated extraordinary commitment to the process, our people and business. With this new partnership, Johnson & Johnson will continue to drive leading media capabilities and we look forward to expanding our partnership with J3 around the world,” the marketer said in a statement.
The Johnson & Johnson pitch was among one of the many large global accounts that were up for review this year, leading 2015 to be dubbed a year of ‘reviewmageddon’.
