The rise of video consumption and content creation on video platforms has undoubtedly made online video an important part of marketing strategies in not just the Middle East & North Africa (MENA) but across the world. In this year, WARC’s analysis on the campaigns entered… Read More
One key area where Facebook has beaten most others is the focus on emerging or fast growth markets to bolster its future growth plans. Understanding the various challenges that emerging markets bring, including low bandwidth, Facebook Creative Shop set up initiatives such as the Creative Accelerator, which the company claims has… Read More
According to Online Video Forecasts, a new report by ZenithOptimedia in conjunction with Newcast, the average amount of time people will spend consuming online video each day will increase by 23.3% in 2015 and by a further 19.8% in 2016. The report details that the… Read More
