Deesch Papke has been appointed as Group Managing Director of the wholly owned subsidiary importer organization, Audi Volkswagen Middle East (AVME). With over 10 years success as CEO of Porsche Middle East and Africa, South African-born Mr Papke, oversaw a period of growth for the… Read More
Following a number of new business acquisitions in 2016 and retention of existing accounts, the Paris-based consultancy Research Company Evaluating the Media Agency Industry (RECMA) has ranked PHD first in its 2016 Competitiveness in Pitches (Compitches) report for the Middle East. PHD also led the… Read More
Following the global alignment in June 2016, when auto manufacturer Volkswagen realigned its media mandate with Omnicom Media Group’s PHD, a change is on the cards in the Middle East and North Africa region as well. It is understood that PHD will begin handling the… Read More
A large section of marketers depend on integrated marketing campaigns with the hope that the campaign mix and investment levels are optimized to realize the highest return to their expenditures. In MENA, marketers have taken time but are finally warming up to the idea of integrated… Read More
