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Walid Kanaan

How OMO Made Sampling Interesting With Soap Tags

How OMO Made Sampling Interesting With Soap Tags

6 years ago by Zeba MahmudAdvertising

For those dealing with laundry as a regular chore, any element of surprise goes a long way in leaving an impression. OMO manages this and more with ‘OMO Tags’. OMO Tags is a result of a partnership between the Unilever detergent brand, its agency TBWA\Raad… Read More

TBWA\Raad Elevates Manuel Bordé To Exec Creative Director

TBWA\Raad Elevates Manuel Bordé To Exec Creative Director

7 years ago by AM News DeskAdvertising

TBWA\Raad has appointed Manuel Bordé as Executive Creative Director (ECD). He has been promoted to the role after his three-year stint at the agency as Creative Director. He now co-leads the creative output of the agency with Fouad Abdel Malak, and will oversee and approve… Read More

TBWA\Raad Continues Winning Spree At MENA Cristal

TBWA\Raad Continues Winning Spree At MENA Cristal

7 years ago by AM News DeskAdvertising

TBWA\Raad was named Advertising Agency of the Year and has earned the MENA Grand Cristal for its ‘Camel Power’ campaign for Nissan Middle East at the 2018 MENA Cristal Festival held recently in Beirut and Morocco. Nissan Middle East was named Advertiser of the Year… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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