Numbers indicate that ad fraud has become a serious issue for marketers globally. It is estimated that ad fraud is likely to exceed USD 50 billion globally by 2025. Given the current structure of the industry, the only true victims of the situation are marketers.… Read More
A new research conducted by social media agency, We Are Social, has identified seven key ways about brand marketing that is most likely to annoy consumers. The research conducted for the World Federation of Advertisers with a detailed analysis of English language Twitter comments about ads… Read More
The World Federation of Advertisers (WFA) annual event ‘The Global Marketer Week’ will return to Asia Pacific for the third time in five years. The event will be held in Kuala Lumpur in 2016 in collaboration with the Malaysian Advertisers Association (MAA). This represents the… Read More
Members of the World Federation of Advertisers (WFA) have unanimously voted David Wheldon, Managing Director, Brand, Reputation Citizenship and Marketing at Barclays Bank, as their new president. Earlier the post was held by Martin Riley, the former CMO of Pernod Ricard. His appointment was announced… Read More
