Elinor Bateman has been named as the first-ever Chair of the World Federation of Advertisers’ (WFA) INSIGHT FORUM, ahead of two meetings in London. Ms Bateman, who is a Director in the Brand, Insight and Sponsorship team at Barclays, will play a key role in… Read More
Numbers indicate that ad fraud has become a serious issue for marketers globally. It is estimated that ad fraud is likely to exceed USD 50 billion globally by 2025. Given the current structure of the industry, the only true victims of the situation are marketers.… Read More
Global advertising body, World Federation of Advertisers (WFA), and some of the leading advertisers globally have been quick to respond to the latest PageFair report of ad blocking going mobile, which details the extent to which ad blocking technologies are spreading globally. “Brands, whose money… Read More
Today, data has become one of the most important aspect for brands seeking to understand consumers and deliver personalised marketing. As data consumption and processing increases, marketers are becoming increasingly respectful of consumer privacy, and how they handle personal data. A recent research by the… Read More
The World Federation of Advertisers (WFA) along with MiIllward Brown has released a new research into the state of marketing expertise and opportunity amongst client-side marketers across Africa. The results are based on 82 responses from marketers working for well-known local and global brands at… Read More
The World Federation of Advertisers (WFA) is taking its annual affair, Global Marketer Week (GMW), to Morocco in its forthcoming edition, reiterating the importance of the North Africa region for global marketers. In partnership with the Association of Advertisers in Morocco (GAM), WFA has lined up some high-profiled… Read More
