The Effective Innovation shortlist for the Warc Awards, a global search for next-generation marketing effectiveness, has three entries from the Middle East & North Africa (MENA) region.
Around 21 campaigns have been shortlisted in the Effective Innovation category, which recognizes innovative thinking that has transformed a business or disrupted category conventions to deliver tangible results.
TBWA\Raad has two entries shortlisted in the category. The ‘One-Drop Bottle’ for Pril and ‘Camelpower’ for Nissan. FP7/DXB’s ‘Lost Frequency’ for HearLife Clinic is also competing in the category.
A variety of categories including automotive, travel, household goods, banking, media, foods and NGO’s from markets such as Australia, Denmark, Germany, India, Kenya, Spain, Tanzania, Thailand, United Kingdom and United States, apart from the United Arab Emirates has made it to the Warc Awards shortlist.
The Warc Awards are currently being judged by senior leaders from both brands and agencies. The Effective Innovation category is chaired by Christopher Yu, Vice President of Integrated Marketing Strategy, Innovation and Technology, U.S. Bank.
