VIVA Adds More ‘Digital’ For Customer Experience

in Digital, Marketing

VIVA Bahrain is looking to strategically bolster its digital operations. The Bahrain telecom operator has now introduced a host of digital services including self service machines (SSM) and a smart queue management service to enhance customer experience.

VIVA has partnered with the likes of Skiplino for its new services.

VIVA Bahrain’s CEO Ulaiyan Al Wetaid emphasized that VIVA is investing in digitizing its service experience and making it more relevant to the needs of today’s online, digitally-savvy customers. “Keeping up with technological changes and adhering to evolving customer requirements is a top priority for us at VIVA, enabling us to introduce digital services that are fast, easy-to-use and accessible 24/7,” he said.

The new offerings are created as an extension of its overall digital transformation journey. “We look forward to continuing on digitally-enabled innovation growth and achieve more milestones in this area,” he added.

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With a strong academic and co-curricular background, Asma Wangde’s strength is in passionate execution of the task at hand with a sharp eye for detail and curiosity to know the world around. Her experience at the consultancy department of Grant Thornton Kuwait, where she worked for three years, enables her to focus on in-depth research and presenting news and developments in a simple manner. Having spent more than 20 years in Kuwait, she is well aware of the trends in the Arabian marketing and advertising world. This, along with her background in finance, allows her to bring an out-of-the-box perspective to The Arabian Marketer.

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