Vuclip has now added new music from the upcoming Bollywood blockbuster Dilwale, to its users in the Middle East. The exclusive content comes from partnering with Sony Music Entertainment, which has exclusive music rights for the movie. For a period of one year, Vuclip viewers will get access to the songs ‘Gerua’, ‘Manma Emotion Jaage’, an Arabic version of ‘Gerua’ specially produced for the Middle East, as well as the cinema trailer for Dilwale.
“Middle East fans have always had a special place for Bollywood, especially for Shah Rukh Khan movies and Dilwale is the most anticipated film of 2015. When our colleagues at Sony Music Middle East decided to create an official Arabic adaptation so as to connect with a larger audience, we were thrilled. Adel’s voice is melodious and his duet with Anatra is mesmerizing. We are sure their voices will add magic to Telagena!”, commented Shridhar Subramaniam, President India and Middle East, Sony Music.
Slated to be the biggest movie of the year, Dilwale reunites Bollywood’s onscreen ‘it couple’, megastars Shahrukh Khan and Kajol. The film marks the duo’s seventh collaboration and director Rohit Shetty’s second venture with Shahrukh Khan. With a whopping budget of INR 750 million (USD 11 million), Dilwale is set to reign at the holiday box office.
Commenting on this, Arun Prakash, COO, Vuclip, said, “It’s no secret that Dilwale is a long-awaited film and will undoubtedly be a huge money spinner at the box office. Music is always a huge pull for viewers, as is the celebrity appeal of content. Dilwale packs a powerful punch for both. With mobile rapidly gaining popularity as the platform of choice for viewers in the region, we could not be more excited to bring our users the best in regional entertainment.”
There will be a special screening of Dilwale for Vuclip partners and customers on the 17th of December. The exclusive content will be made available for viewers in the GCC, Egypt, the Levant and Morocco a week before the official release of the film.
