In what appears to be continued move towards consolidation or streamlining in WPP companies, POSSIBLE, a multi-service digital agency in WPP, has joined Wunderman. The company explains that enlarged group will have the scale, expertise and global reach to better meet the demands of global marketers. POSSIBLE, created in 2011, will continue to operate as a standalone brand within Wunderman.
Technology partnerships will be at the heart of the combined business with more than 2,600 technology experts across both companies with specialisms in working with Adobe, Amazon, Google, IBM, Marketo, Microsoft, Salesforce and Sitecore.
“I’ve been closely involved with POSSIBLE since its inception and have long admired the creative and strategic excellence of its people. Clients today are looking for simplicity and expertise and this move is designed to provide both,” said Mark Read, Wunderman’s Global CEO.
The partnership transforms Wunderman and POSSIBLE’s offering to provide marketers experience around marketing automation platforms, offshore production, performance media, mobile and CRM, with specializations in customer experience, content, commerce, data and health. Microsoft works with both POSSIBLE and Wunderman in Seattle and will benefit from leveraging the strengths of both networks around the world.
“Combining our deep and diverse capabilities is exactly the kind of forward-thinking move that will allow us to deliver business results for our clients,” added Shane Atchison, Global CEO of POSSIBLE.
The two agencies share a rich heritage of creativity and data supported by significant business and digital transformation capabilities and, in recent weeks, both agencies have launched comprehensive commerce capabilities. Wunderman Commerce was formed in partnership with Salmon, an award-winning ecommerce consultancy, as its foundation, to develop digital strategies and implement ecommerce technology platforms for clients, whilst POSSIBLE acquired Amazon consulting specialist, Marketplace Ignition, to help brands and retailers grow their business on Amazon and other online marketplaces.